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PreviewLive E-Commerce App Creates Easy Virtual Tours

A new e-commerce tool called PreviewLive, developed by IronDirect, will make it easy for buyers and sellers to connect and do business via a secure, live virtual tour app. PreviewLive gives buyers a convenient, interactive way to inspect and buy merchandise, across town or across the country. PreviewLive was unveiled at the ConExpo-Con/Agg trade show in Las Vegas.

“PreviewLive improves the way buyers and sellers interact, whether the merchandise is construction equipment, classic cars or antique furniture,” said IronDirect President Tim Frank. “For 99 cents per viewing session, about the price of a downloaded song, buyers get a personal virtual tour of the item from the seller using the free PreviewLive app. This makes sellers more effective and buyers more informed. It is a win-win for anyone who uses e-commerce.”


PreviewLive can be used on virtually any e-commerce platform or site, selling new or used items, or even those providing services such as after-sales support. Buyers who see the PreviewLive logo can click on it and quickly schedule a live review of the item. At the scheduled time, the buyer uses the PreviewLive app to connect with the seller without either party sharing direct personal contact information. With two-way real-time video and audio, buyers can ask questions and have the seller show different product features.

A construction equipment buyer in Dallas, for example, could review a used excavator in Florida, ask to be shown details in the cab, or get a close-up view of the engine compartment. Each PreviewLive session lasts up to 30 minutes.  When used by platforms or sites that allow a transaction to take place online, PreviewLive is simply a great merchandising tool that supports the selling process by connecting buyer and seller.  But for platforms or sites that only provide information or a listing of sellers items, without an online transaction capability, the system will also allow a purchase to be made in the app itself using secure, embedded transaction tools.

IronDirect will use the PreviewLive service on its own e-commerce sites for new and used construction equipment.

“At its heart, PreviewLive is a great merchandising and communication tool that adds a new dimension to online transactions,” Frank said. “It will improve the selling and buying experiences, whether it is used on an auction site or a standard retail e-commerce store.  For the owners of the platform or site using it, PreviewLive provides their customers a better e-commerce experience and improves overall revenue generation.

PreviewLive will enter beta testing in April. A general market roll-out will occur in early summer. IronDirect is seeking companies to participate in the beta testing. For more information on the program, contact Frank via email,

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Joe Hanneman, Director of Industry Engagement for IronDirect.

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