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Paladin Lives Up to Its Name: Have Tools, Will Travel

In a hit CBS television series during the late 1950s, actor Richard Boone played a character named Paladin: a gun-toting private lawman-for-hire who brought justice out to the hinterlands. Dressed all in black, Paladin handed out engraved business cards that read: “Have Gun. Will Travel. Wire Paladin, San Francisco.” The gritty Paladin was named for the heroic knights in the court of the ninth century Roman emperor Charlemagne. For six years, television’s Paladin rode the West, in the words of the show’s theme song, “a knight without armor in a savage land.”

With such dramatic heritage to the name, it is most fitting that Paladin is the namesake of an American company that makes a bevy of machine attachments used in construction, mining, agriculture, demolition and more. With hundreds of tools that dig, trench, rake, spread, grab, doze, mow and shear, Paladin Attachments lives up to the name in a grand way. The 52-year-old company could easily be known by a similar type of promise: Have Tools. Will Travel.

IronDirect offers the entire lineup of Paladin Attachments, from dozer blades to rock saws, box scrapers to brush cutters, excavator buckets to stump grinders. And much, much more.PaladinGraphic2

“If it needs to be moved, dug, sheared, lifted, cut or processed, Paladin has world-class tools for the job,” said IronDirect President Tim Frank. “Paladin Attachments are industry leaders, in use on job sites all over North America and around the world. IronDirect is excited to offer hundreds of machine solutions, powered by Paladin.”

Paladin’s corporate logo features a shield and sword, notions of the heroic service of knights from long ago. If you think of this company as a heroic icon, its gun belt might be more akin to Batman than John Wayne. Either way, Paladin has earned its reputation for delivering cost-effective solutions with attachments for backhoes, excavators, dozers, wheel loaders, tractors, skid steers, track loaders, trucks, telescopic handlers, and turf mowers. It has 12 brands in its stable of products: Bradco, CP, CustomWorks, CWS, FFC, Harley, Jewell, JRB, Kodiak, McMillen, Paladin and Sweepster.

IronDirect has more than 600 Paladin attachments for sale on its e-commerce web site. Just a few examples:

Many other attachments and specialty solutions, such as cab guards, fire-suppression systems, demolition kits, counterweights, elevated cabs, and scrap-handling packages, are also available from IronDirect. To learn more or get a quote on items non in IronDirect’s e-commerce store, contact Chris Price.

The Paladin attachment catalog covers a wide array of applications, including aggregates, agriculture, construction, demolition, excavation, forestry, land clearing, landscaping, material handling, mining, oil and gas, roads and bridges, scrap recycling, snow removal, soil preparation, sweeping, utilities, vegetation management and waste handling. Dozens of attachment types are available, among them:

  • Aerators
  • Augers
  • Backhoes
  • Bale spears
  • Booms
  • Box scrapers
  • Buckets
  • Cold planers
  • Couplers
  • Dozer blades
  • Flail mowers
  • Grapples
  • Hydraulic breakers
  • Log loaders
  • Post drivers
  • Rippers
  • Scarifiers
  • Stump grinders
  • Thumbs
  • Tree spades
  • Trenchers
  • Vibratory plows

Paladin has come a long way since its humble beginnings in the garage of construction contractor Bradley Schnittjer in Delhi, Iowa. Seeking ways to be more efficient in his work laying natural gas pipelines, Schnittjer began noodling some ideas at Christmastime 1963. He developed what became known as a sliding boom, used to lower sections of pipe into trenches. Mounted to a tractor frame, the boom would telescope from 8 to 14 feet. A boom-mounted blade converted the unit to an efficient backfilling machine.

Bradley Schnittjer, founder of Bradco, shown here in the 1960s.

By May 1964, the first sliding boom was ready for use. Schnittjer started a new firm, Bradco Inc., to sell the units to contractors that built lateral gas lines on residential and commercial construction jobs. “Ever since I was a kid, I’ve messed around building things,” he said. “Some worked and some didn’t. This happened to be one that did.” Bradco started with six employees and quickly moved from Schnittjer’s garage to a manufacturing facility. Over the years, Bradco branched out to other types of attachments and eventually changed its name to American Trencher Inc.

Over the decades, the company grew by product expansion and acquisition, bringing brands like McMillen, C&P, Jewell and CWS into the fold. In 2004, the company name was changed to Paladin, a reflection of its sense of purpose and dedication to customer support. The company now employs 2,600 people worldwide, including a factory opened in Brazil in 2014. The headquarters is in Dexter, Michigan. The Bradco name lives on in Bradco-branded backhoes, grapples, buckets and more.

“Paladin Attachments are incredible resources for contractors,” Frank said. “IronDirect is proud to offer Paladin solutions for construction, farm, forestry and other applications. Our partnership with Paladin is a key part of our drive to offer the largest selection of equipment anywhere.”

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Joe Hanneman, Director of Industry Engagement for IronDirect.

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