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IronDirect at ConExpo – Day 2

IronDirect’s second day at ConExpo-Con/Agg in Las Vegas was all about news, news, news. The company held a press event in North Hall, where it made 17 product and service announcements. It all added up to a clear picture: IronDirect is the online destination for construction equipment products and solutions.

IronDirect Vice President Joe Krider addresses trade media editors in North Hall.

So what was the big news? Where do we start? IronDirect introduced four new Shantui crawler dozers, including three hydrostatic models and one hefty powershift model. The company’s new Reman Trucks service continued to draw crowds around the remanufactured Ford Super Duty F-350 that will be given away at 3 p.m. Pacific time on Thursday, March 9. The Case IH Steiger – Miskin scraper combo made its official debut. IronDirect introduced the addition of a rental-friendly 74-horsepower Terex backhoe loader. New aftersales products included Donaldson filters, Hydraulex hydraulic components, Berco undercarriage and the Parks Industries idle-reduction system.

That was just the beginning. IronDirect released details of its new Rental Co-op program that provides rental centers a convenient place to buy a wide range of rental equipment, along with a special asset liquidation service with an industry-low 1% fee. New products included air tools from Sullair, sideboom pipelayers from Shantui, and Sakai compactors. The media got a sneak peek at PreviewLive, a revolutionary e-commerce app that allows sellers and buyers to interact in live virtual product demonstrations.

Believe it or not, there is still more news. So much that it will carry over well into Day 3.

IronDirect’s Bryan Flanigan (right) meets with a booth visitor at ConExpo-Con/Agg.

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Joe Hanneman, Director of Industry Engagement for IronDirect.

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