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IronDirect Wins Magazine Award as the ‘Ultimate Online Dealer Network’


“IronDirect is taking the construction equipment dealer formula to new digitized levels.” With that, editor Keith Gribbins of Compact Equipment magazine announced IronDirect as a winner of the publication’s Innovative Iron Award. Gribbins called IronDirect the “ultimate online dealer network.”

“This is a great honor because it recognizes the IronDirect platform as the leader in redefining how construction equipment is sold and supported,” said IronDirect President Tim Frank. “As good as our launch has been, we’re just getting started.” 

The Innovative Iron Award winners appeared on the Compact Equipment magazine web site and in the December 2016 print edition.

The Compact Equipment article reads: ironaward

“IronDirect is a new online marketplace that provides construction equipment buyers a convenient platform to purchase equipment. This web portal is actually the world’s first e-commerce machine dealer. You know that guy who sells you equipment and repair services down the road? Well, now he lives in your computer and in your smartphone (and actually, he can still be that dealer down the street if a customer wants, too). Using this electronic channel, IronDirect is promising an up to 50 percent cheaper investment from buyers on certain machine categories.

The company is using three systems to help run all this: 1) DirectAssist (a virtual support anytime, anywhere app); 2) Service Your Way (offering three different ways to service a unit, including paying yourself for service work); and 3) DirecTrac telematics.”

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Joe Hanneman, Director of Industry Engagement for IronDirect.

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