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IronDirect to Stream New IronLive Equipment Show on December 15

In a first-of-its-kind event for the construction industry, IronDirect will livestream the IronLive Equipment Show over the internet from its Customer Experience Center in Asheville, North Carolina. The show, featuring a variety of earthmoving machines from IronDirect’s product lineup, will start at 10 a.m. EST on Thursday, December 15, from the product demonstration arena on the 100-acre site.

“From day one, the IronDirect focus has been on providing customers with convenient new ways to research and buy construction equipment,” said IronDirect President Tim Frank. “This IronLive demonstration allows customers and others to join our event via their computers, smartphones, and other mobile devices.”irondirect_live

The equipment demonstration will include Lonking excavators, Shantui dozers, Lonking wheel loaders, Sakai compactors, a Prinoth Panther tracked utility vehicle, a Case IH Steiger/Miskin scraper package, Paladin attachments, and Berco undercarriage. It will showcase the expanding lineup of value-priced and premium construction equipment sold online by IronDirect. Emcee for the event will be Tom Hlawek, IronDirect vice president of key accounts.

Four cameras will be used to provide a variety of views as the machines move about the arena. The feed will include overhead footage from a camera-equipped drone. Video streaming servers and technical support are being provided by Michigan-based StreamDynamics. The company has provided webcasts for large corporations, small businesses, and even President Obama’s visit to DreamWorks Studio in California.

“This exciting event will not only showcase our money-making construction equipment, it demonstrates technology we will use to deliver real-time virtual machine demos for customers across North America,” Frank said.


The IronDirect Customer Experience Center is a 100-acre compound with a technology center, a new 10,000-square-foot product pavilion, a demonstration arena with a grandstand that seats 150, and expansive areas for operating excavators, dozers, loaders, scrapers, compactors, and other types of equipment. The site regularly hosts sales, dealer, and customer events. It is open Monday to Friday all year for customers to operate and evaluate machines. As part of the grand opening, anyone who schedules a visit to the Customer Experience Center will get $1,000 off their first IronDirect purchase. Plus, IronDirect will cover travel expenses.

To schedule a Customer Experience Center visit, follow this link or contact Justin Pike at 828-337-9912.

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Joe Hanneman, Director of Industry Engagement for IronDirect.

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