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IronDirect Makes Three Key Appointments to Senior Management

Three leaders with decades of experience in the construction equipment industry have joined senior management at IronDirect.

“We’re assembling the most dynamic executives in the industry to grow the IronDirect equipment platform,” said IronDirect President Tim Frank. “These industry veterans all share two unique qualities. They know the equipment business inside and out, and they are passionate about doing it a better way — the right way. These qualities are rare in our industry, and these individuals were at the top of a very long list of executives wanting to join IronDirect. They will help us disrupt the traditional equipment business model and deliver significant savings and bankable advantages for our customers.”


Joe Krider was named vice president of revenue and growth, responsible for IronDirect’s multichannel sales efforts. Krider has served in senior leadership posts around the world in the heavy equipment and financial services industries for more than 20 years. Prior to joining IronDirect, he served as vice president and managing director for the Americas region at Terex Port Solutions, a division of Terex Corporation. He was responsible for all sales, marketing, and service operations. Krider previously held various roles in heavy equipment, financial services, and government.

Tom Hlawek was appointed vice president of key accounts, bringing more than 25 years of experience in dealer operations, business development, and manufacturing. He was previously general manager for Noble Iron in Houston, one of the largest LiuGong dealers in North America. He was responsible for the introduction of the LiuGong brand to one of the largest U.S. markets. Hlawek has worked for several prominent dealer organizations, representing products from LiuGong, Kobelco, New Holland, Case, Link-Belt, and other brands.

Dan Collins was named vice president of key account sales and parts operations. He brings more than 30 years of construction equipment executive and management experience in the dealer and manufacturing arenas. Collins most recently served as national sales and marketing manager for Kobelco Construction Machinery. He previously held various regional and global roles for LiuGong Dressta Construction Machinery. Collins developed LiuGong’s international growth strategy in markets outside of China, serving as chairman of global aftersales development.

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Joe Hanneman, Director of Industry Engagement for IronDirect.

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